— The Comic and Sans

Today in Poor Typographic Decisions: “CLAM” by Kim Kardashian

CLAM

Uhhhh, this ad for Kim Kardashian perfume totally read as “CLAM” when I first saw it in a blog sidebar.

They should have not gone for the art deco thing, or just embraced the much-more-fitting name of “CLAM” seeing as how, you know ….

Also, what’s with being on every side of the box? It’s like she’s trying to shove it down our throa — no, wait, not going there.

 

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